The Leadership of Not Responding
The most powerful leadership move is sometimes choosing not to respond
A colleague reached out to me recently. He was about to present competitive positioning to a customer for the first time and wanted to see my slide deck so he could model his approach after mine.
I told him I didn’t have one. I was going to be on-site, face-to-face, and my plan was to sit with the customer, listen, and help them navigate their decision. …



